Justin Bieber and the Toronto Maple Leafs are officially in business together.
The pop superstar and the NHL club collaborated to make the first-ever reversible jersey in North American sports history. The Maple Leafs will wear the black and blue side of the jersey on March 23 for its annual Next Gen game against the New Jersey Devils.
We’ll be rocking the black and blue, hby? The Leafs x @drewhouse flipside jersey is here. pic.twitter.com/UqvnQdpPny
The Maple Leafs introduced the Next Gen game in 2017 to "mark a celebration of youth in the community and to unite fans of all ages through the team and the game of hockey."
Bieber, who grew up in Stratford, Ontario, and is a lifelong fan of the Maple Leafs, explained the importance of the collaboration to him.
"My love for the Maple Leafs has always been a big part of who I am, and my passion for the team, and the passion of millions of fans, is stitched into this Next Gen sweater," Bieber said. "I'm grateful to the Leafs for the chance to team up again to create something so authentic for the team and its fans."
The jerseys are now available for sale.